Facebook do’s and don’ts and other useful tips for sellers
For savvy teachers earning extra money on the side selling teacher resources, Social Media can be a fantastic place to amplify and market products to draw people into your store.
However Social Media , and particularly Facebook has many unwritten rules around it, which sometimes you may not be aware that you have breached until you are blocked, or something similar happens. This blog is designed to help you understand the correct protocol on Facebook when marketing your products and how to get real results out of your Facebook marketing efforts.
The benefits of having a Facebook page or Facebook group for your brand
Pages on Facebook
Facebook Pages enable businesses, organizations and other entities to create an authentic and public presence on Facebook. Users can connect with these Pages by becoming a fan so you can receive their updates in your News Feed and interact with them.
There are definite advantages to setting up a Facebook page for your store and selling teacher resources as there are several integrated buttons and features that are built in to a page which isn’t available on a group.
- You can link to your store, and your inventory will be shown on your page.
- You can utilise your banner space as advertising by creating an image, short movie, or gif to give buyers a visual overview of what is in your store.
- You can post directly from your page to other groups as your store name.
- You can upload albums of images of your resources.
- Website addresses, and emails can also be added to a page for further contact on messages. Messages now enable you to leave an automated message to anyone who may be wanting to contact you.
- Link your other social media platforms to Facebook e.g. Instagram, twitter, Pinterest.
- Run ad promotions – you cannot promote a post from a Facebook group, however, you can easily target an audience on Facebook and reasonably cheaply advertise with them.
- A page allows you to do Facebook live videos, giveaways, and collect reviews.
- The analytics are helpful to see where your target audience is from.
- You can schedule when posts will become live.
Groups on Facebook
While Pages were designed to be the official profiles for brands or businesses, Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content.
When you create a group, you can decide whether to make it publicly available for anyone to join, require administrator approval for members to join or keep it private and by invitation only. Like with Pages, new posts by a group are included in the News Feeds of its members and members can interact and share with one another from the group.
These are the advantages that a Facebook group will offer you selling teacher resources
- You can build a real time relationship with potential customers, which is invaluable if you are a niche seller e.g. Early childhood, Relief Teaching, STEM etc.
- You can upload pdfs and files for sharing to your group page.
- You can offer a mentorship programme between members of the page.
- You can schedule when posts will become live.
- You can link other groups to your main group (I have a selling group and a technology group that are both linked to my group page).
- You can pin important announcements to the top of the page, create events, post videos, photos and files – you cannot share to other groups or your page from a Facebook group.
- Group insights gives useful information about the members and followers of your group.
- You can invite someone else to help you manage your group page- either as a moderator or an administrator
- Group pages do have a search facility so that you can look for past posts on a topic which is incredibly helpful
- You can poll your fellow group members which will provide valuable insights as to what resources teachers are after.
There are a few negatives and limitations when it comes to Facebook Groups
- Group pages require a lot more work to monitor and manage.
- You are not able to utilise Facebook ads on a group page.
- You may find it hard to keep the conversation specifically around your products
The unwritten rules of Facebook etiquette
Do’s on Facebook
- Self-promote your products only once or twice a week.
- Share posts that are tips, helpful links, memes, helpful to group /page members
- Read the group rules of all Facebook groups you belong to and make sure that promotion is ok in the group you have joined
- Include two hashtags on your posts (In the #alphabettree #australian sellers etc)
- Be collaborative and comment on other people’s posts. It builds relationships
- Be polite and respectful always, even if you disagree
- Keep posts short & sweet — Posts with less than 100 characters get more engagement.
- Answer questions & respond to posts — Your page is not a walled garden! Respond to your followers & be personal.
- Ask questions and ask for feedback — The best posts on Facebook pages tend to be questions. Ask them often and listen to what your users are saying.
- Participate in the conversation — Customers appreciate business owners who take interest.
- Provide helpful links — Be sure to help educate your fans, not just promote your products.
- Say Thank You — Thank your followers & fans often. Make them the center of your focus.
Don’ts on Facebook
- Over promote. Overpromotion can lead to your posts being deleted and or being blocked from a group. (you may not be contacted by admin- you may be just blocked)
- Post in groups that do not allow self-promotion. Again, it may result in you being removed from the group.
- Excessively self-promote — I go by the 90/10 rule: 90% of your posts should be fun & informative, 10% can be promotion.
- Use Bad Grammar — Make sure you don’t have any grammar errors or misspelled words in your posts. The “Grammar Police” won’t forgive you!
- Be Shy — This is your opportunity to speak directly to your customers. Be outgoing & engaging.
- Post the same post to too many Facebook groups because they have an internal policy themselves, and it you unfortunately will be blocked from commenting by them for a period of two weeks.
- Write in capital letters as it appears that you are shouting and angry.
This ultimate Facebook marketing do’s and don’ts guide is brought to you by The Alphabet Tree resource selling pro, Nikki Tester. You can check out her resources on The Alphabet Tree by visiting OceanView Resources.